ReelCast by ReelMetrics

s02e05 - Marketing & Mix Management with Lucien Wijsman

May 22, 2023 ReelMetrics Season 2 Episode 5
ReelCast by ReelMetrics
s02e05 - Marketing & Mix Management with Lucien Wijsman
Show Notes

In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.

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