ReelCast by ReelMetrics
Data science firm, ReelMetrics, is the world's largest independent aggregator of slot machine data. In ReelCast, we discuss data-driven insights, tips, and tricks that can help any professional slot team.
ReelCast by ReelMetrics
s02e05 - Marketing & Mix Management with Lucien Wijsman
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ReelMetrics
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Season 2
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Episode 5
In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.
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